BRAND
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Packaging World

2026 E-book: Integrating RFID, QR, and NFC: Labeling and Coding/Marking for the Smart Packaging Revolution

Value Proposition

PMMI Media Group’s e-books are a high-value editorial asset designed to attract manufacturers actively exploring packaging, processing and materials solutions. Written by our expert editors, the content breaks down how the equipment and materials work, providing actionable insights for plant engineers, managers, and technical buyers.

Key Benefits

  • Direct access to a  highly qualified audience of CPG end users
  • Educational and trusted editorial content
  • Multi-channel promotion
  • Shared or exclusive sponsorship options

Audience

Qualified CPG professionals interested in upgrading their labeling, coding, and marking solutions.

Distribution

Total distribution varies. Promoted via email, targeted ads, and social media to qualified CPG professionals in key markets.

Lead Generation
Editorial Lead Generation
E-Book

How It Works

  • 3 months of marketing promotions to our database to drive downloads.
  • Choose between a digital full-slide ad or our ad template which highlights four of your product offerings.
  • Leads include contact details and answer to two topic-specific lead-qualifying questions.

    • Consent given by readers to be contacted by you by email.
  • Limited to five concurrent sponsors per E-book.

    • Each download is a shared lead for all sponsors of that particular topic.
  • Order now to secure your spot!

Duration

3 months

Additional Notes

Editorial Summary

As brands and retailers roll out item-level RFID, NFC, and dynamic QR codes and 2D data matrices, labeling lines are evolving from conventional print-and-apply stations into fully integrated digital encoding centers. Specific to coding and marking, the ability to print complex variable data, at speed, is increasingly important as we approach Sunrise 2027. In this eBook, we show—through real-world case histories and in-market examples—how packagers are applying serialized smart labels and marking smart codes in-line at full production throughput to meet traceability mandates, improve inventory accuracy, and enable new modes of consumer engagement.

Lead-Qualifying Questions

  • Which types of coding, marking, and labeling equipment interest you? (select all that apply)
    • Inkjet Coders
    • Thermal Transfer Coders
    • Pressure-Sensitive Label Applicators
    • Printer/Applicators
    • Laser Marking
    • Roll-fed Labelers
    • Shrink Sleeve Labelers, Neck banders, & Heat Tunnels
    • Pre-Cut Label Applicators
    • Stretch Sleeve Labelers
    • Embossing/Debossing
    • Label Dispensers
    • Stamping Machines
    • RFID Encoders, Applicators, & Readers
    • Electric Article Surveillance Applicators
  • When do you anticipate having a need for new labeling equipment at your facility?
    • Within the next 6 months
    • Within the next 12 months
    • More than 12 months from now

Product KPIs

Leads
Targeted

What's New

Exclusive Offers

For $17,000, an advertiser can purchase sole sponsorship over the report. They will receive the IFC, OBC, a Q&A, and custom question.

Potential Advertisers

Labeling machine OEMs  interested in high-value, qualified leads.

Including:

  • Wiptech
  • Markem Image

Performance Reports

Inventory

For up to date inventory of E-books, please use the combined date inventory tool.

Objections

Additional Information

  • Lead counts are NOT gaurenteed, but we do aim for:
    • PW: 125 leads
    • PFW: 100 leads
    • Mundo & HCP: 75 leads
  • Choose between a digital full-slide ad or our ad template which highlights four of advertiser's product offerings.
  • Consent given by readers to be contacted by advertiser by email.
  • Each download is a shared lead for all sponsors.

FAQs

Q. What contact information is shared for each lead?

A. For each lead, we provide:

  • Name
  • Business email
  • Job title
  • Company name
  • Country
  • Phone Number
  • Job Responsibilities
  • Primary Industry
  • Answers to two topic-specific lead-qualifying questions

Q. What promotion do E-books receive?

A. Promotion of the E-books could include, but is not limited to:

  • E-Blasts
  • Newsletter announcements
  • Social Media promotion
  • Website ads on our brand sites
  • Native Ads on our brand sites
  • Modal pop-ups on our brand sites

Hard Costs

  • Designer cost varies based on content and number of advertisers. On average, design cost is $800.
  • Lead Vendor CPL is $45.

Fulfillment Process

• Kelly will be notified via Naviga when an E-book ad sells. She will be sent the advertiser and associated CSM.

• Kelly will contact CSMs with ad specs and material due dates.

• Please note - they should supply either the specs for the Full-Page ad OR the ad template. I've contacted marketing to update the ad specs for added clarity.

• CSMs send material to Kelly via email.

• Kelly passes material to our freelancer, Haylie, to create the ad.

• Kelly sends the created ad to CSM for final advertiser approval, with advertiser approval/edit due date.

• CSMs respond with approval or edits.

• Kelly informs the freelancer of necessary edits.

• Book goes live!

Fulfillment Documents & Resources