Category Roadblock is a premium, high-visibility advertising product that positions your brand as the dominant presence within a targeted editorial segment on PMMI Media Group websites—making it the ultimate way to connect with decision-markers actively exploring solutions like yours. Unlike standard banner ads, this unique format grants you exclusive ownership of all ad placements on pages tagged with your selected category, ensuring your message reaches an audience already immersed in relevant content.
Qualified CPG professionals seeking insight and innovation on ProFood World's website. For more information on the ProFood World web audience, visit here.
Distribution varies based on campaign length chosen:
This powerful advertising solution leverages the unique power of our online platform to connect you with a distinct audience—one that goes beyond print subscribers and our digital, 3rd party audience network reach. These web readers are actively engaged in looking at content on our site tagged with the category you purchase, making them prime candidates to discover the value your brand offers.
Campaign Options
Are you the ideal advertiser?
Here's what makes this product a perfect fit for your brand:
One PFW campaign per roadblock category per month
For up to date inventory, please use the tools below:
Process for Reps:
Q: How does premium pricing work for 3-month package campaigns?
A: 3-month package campaigns with any month running during the premium pricing time period (which in 2026 is September/October) will be bumped up to the 3-month premium pricing package. Please note, this is a 7% increase versus a 24% increase for 1-month campaigns during this time period.
Q: What if I don't have a piece of high value content to promote in the 2 native ad positions on the category page?
A: While it's encourage you take advantage of the native ad positions to drive traffic back to your site with a piece of high value content, we can also run IMU (300x250) banner ads in the native ad slots if you don't have content for the native ad positions.
Q: For a three month campaign, can any months be selected?
A: They must be 3 consecutive months. If there are not 3 consecutive months available, we can not sell the 3 month package for that category.
Q: Why are 8-10 banner ads required? Can an advertiser use the same creative and have those run throughout?
A: The reason we ask for 8-10 banner ad creatives is because their ad could appear 8-10 times on the same page. In addition, our ad-serving service does not allow a single ad creative to be served more than once per page for user experience purposes (so it’s not the same, single ad creative the entire page). This means that the service would show different ads than the advertiser’s and would be negating the Category Roadblock product (whose point is to own certain topics and be the only advertiser on screen).
Naviga Process Note—DAY OF WEEK MATTERS FOR ENTERING DATES IN NAVIGA. For premium months, use Monday or Friday. For non-premium months, use any week day except for Monday or Friday.
