BRAND
/
ProFood World

2026 Webinar: How AI is Transforming Food Safety and Quality Assurance

Value Proposition

PMMI Media Group’s editorial webinars bring together expertly curated content and top-tier speakers to explore the most relevant and timely topics in packaging and processing. By sponsoring one of these live, editor-led events, your brand is prominently associated with trusted, educational insights that resonate with an audience eager to stay ahead of industry trends.

Key Benefits

  • Trusted editorial content
  • Multi-touchpoint brand exposure
  • Access to a qualified and engaged audience
  • Quality and actionable lead generation
  • No content creation required

Audience

Qualified processing end users checking email, browsing social media, the web, and our brand sites. For more information on the ProFood World audience, visit here.

Distribution

Total distribution varies and includes the ProFood World webinar newsletter which is deployed to 38,000 contacts.

Lead Generation
Web
Webinar

How It Works

What's included:

  • Branding on the webinar registration page, promotional emails and reminder emails
  • Branding in the webinar console during the live broadcast
  • Provide an overview slide to be displayed during a sponsor readout by an editor during the live broadcast
  • Provide a PDF handout for attendees to download within the webinar console
  • Receive all of the GDPR-compliant leads
    • There may be up to 3 sponsors for each webinar (shared leads)

Duration

Promoted on brand sites for 4 weeks prior to broadcast.

Additional Notes

Webinar summary: Artificial intelligence is shifting food safety and quality assurance from periodic checks to continuous, data-driven control. On the production line, AI-powered vision systems screen product and packaging in real time, cutting inspection time and false rejects. Predictive analytics that blend process, laboratory and supply-chain data flag contamination risks early, reducing off-spec product and rework. When paired with AI-enabled traceability, these tools support the FDA’s “New Era of Smarter Food Safety” framework, helping plants lower recall exposure, curb waste, and strengthen brand trust through more consistent quality.

Product KPIs

Leads
Broad

What's New

Exclusive Offers

Potential Advertisers

Advertisers interested in lead generation and interested in reaching the OEM audience.

Inventory

Up to 3 sponsors per webinar topic

Objections

Additional Information

Stats:

  • Avg Registration by Brand
    • PW: 296
    • PFW: 128
    • HCP: 190
    • Mundo: 412

Policies

  • We require a minimum of 2-weeks lead time
  • Client receives brand exposure and leads
  • Client has no input on the content or speaker selection
  • Client has no speaking role during the broadcast; an editor will draft and read a brief promotional message on behalf of the client based on the slide provided
  • Sponsor readouts will be done at the beginning, middle and end of the broadcast; and assigned based on the order of contracting
  • There may be up to 3 sponsors for each editorial webinar (shared leads)
  • If the client is looking to drive the content, or receiving exclusive branding and leads, the standard webinar program may be a better fit
  • Live webinar sponsorships are non-cancellable and non-transferrable.

Standard Webinar Marketing Campaigns:

  • Webinar Email Newsletter: up to 6 inclusions, including four pre-broadcast and two post-broadcast / on-demand
  • Materials must be received no later than 6-weeks out
  • Plain-text invite from editor 24-48-hours prior to broadcast
  • Run-of-site web promotion on our website four weeks leading up to broadcast
  • Pop-up ad on our website seven days leading up to broadcast
  • LinkedIn event listing
  • Organic social media posts to our LinkedIn Followers

FAQs

Q: Why should I sponsor an editorial webinar?

A: By sponsoring an editorial webinar, you'll align your brand with trusted, educational content that provides valuable insights to your target audience. Establish your company as a leader in the industry and drive brand awareness with this turnkey opportunity.

Q: What do I receive as part of my editorial webinar?

A: Advertisers receive branding on the webinar registration page, promotional emails and reminder emails, and well as branding in the webinar console during the live broadcast. An overview slide from the advertiser will be displayed during a sponsor readout by an editor during the live broadcast. Attendees will be provided advertiser's PDF handout to download within the webinar console. Advertisers also receive all of the GDPR-compliant leads.

Q: What is the order of sponsors?

A: Sponsor readouts will be done at the beginning, middle and end of the broadcast; and assigned based on the sequence of order confirmation. First purchased, first mentioned. Ad banner within the console is persistent and rotates every 120 seconds (2 mins)

Hard Costs

Fulfillment Process

Sponsor provides company overview slide and receives all end user leads generated from webinar registrations.

Fulfillment Documents & Resources